Stock market today:S&P 500 hits fresh record as all eyes turn to Fed decision

The race for AI market share is also playing out in the hiring of key experts.

Microsoft announced on Tuesday that DeepMind co-founder Mustafa Suleyman is joining the tech giant to form a new organization called Microsoft AI, focused on advancing Copilot and other consumer AI products and research. Several employees from Suleyman’s AI startup Inflection are also heading over to Microsoft, as well as Karén Simonyan, co-founder and chief scientist.

Suleyman will serve as CEO of the new group, said Microsoft CEO Satya Nadella. In addition, the company’s existing AI units will report to Suleyman, bringing the groups that run Copilot, Bing, and Edge, as well as Microsoft’s GenAI team into the same organization.

“These teams are at the vanguard of innovation at Microsoft, bringing a new entrant energy and ethos, to a changing consumer product landscape driven by the AI platform shift,” Nadella said in a note to employees that was published on the company’s blog.

The move comes as tech giants are scrambling to advance their AI efforts, through new products, research efforts and partnerships.

Microsoft’s hiring announcement arrives amid reports that Apple (AAPL) is in talks with Alphabet’s Google (GOOG, GOOGL) to potentially incorporate Google’s “Gemini” generative AI engine into its iPhones. Apple had previously engaged in talks with OpenAI for a similar potential partnership.

In the note to staff, Nadella said the company’s AI innovation continues to build on its “most strategic and important partnership with OpenAI.”